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Funding Options for Startup Businesses

Are you considering starting your own business but need financial assistance? For start-ups and small businesses, there are a variety of financing choices and paths available.

In this article we discuss the main funding options available to small businesses and startups. Depending on the type of start-up or business some of the following options might be right for you.

Personal Savings

Asking friends and relatives for money to start a business is a frequent strategy to get started. If they can, friends and family are usually willing to lend you money or give you a loan. This is also a fantastic place to start if you have some money saved up.

Additional assistance in the early stages of a company, when obtaining capital might be challenging, will be quite beneficial.


Crowdfunding is a way of raising funds via online platforms rather than using the traditional means of gathering funds. There are various ways to crowdfunding including, peer-to-peer lending, peer-to-business lending, reward-based and equity crowdfunding.

Peer-to-peer lending involves investors lending money to an individual with the understanding that the money will be repaid with interest.

Peer-to-business is similar to peer-to-peer lending but with loans for businesses, instead of individuals, via investors, companies and government institutions.

Reward-based crowdfunding allows you to receive funds in exchange for giving your investors a reward, such as a product sample or event.

Equity crowdfunding is a process where people or a ‘crowd’, can invest in a company in return for shares in that company (this is a private company, one that is not listed on the stock exchange). By buying shares in a business, investors become part owners of that business.

Equity crowdfunding is different to other crowdfunding methods such as rewards-based, or donation-based crowdfunding. As a model, it provides a capital-raising method by offering potential financial returns on investment.

Government Grants

Small start-up businesses can apply for a variety of government awards. These awards can assist you in saving money and lowering beginning costs in order to help your company develop. It's a long process, but it's well worth it to see whether you qualify.

Government subsidies come in a variety of forms, including tax breaks, free equipment, and monetary prizes. These grants are in place to aid in the stimulation of the economy and the creation of jobs.

Equity financing, direct financing, and soft loans are just a few of the grants available.


A financing option that many start-ups consider is taking out a business loan. To be considered for this you need to work out a business plan to present to the lender. Taking out the time to prepare a plan will increase your chances of being accepted.

Venture Capital

This is basically larger companies who invest in startup companies. They typically do this through joint venture agreements. The investing company may also be involved in the marketing strategy and the direction of the company.

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